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Bristol & West of England China Bureau

Blind Box Mania: why Chinese consumers love it

Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby products mystery boxes proving popular. Here’s why it makes so much sense.  Is this another craze to hit the UK?

Read more on chinaskinny.com
CulturalWill PowellDecember 16, 2024
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