Millennials represent more than 70% of Tmall’s luxury fashion and lifestyle market, while Gen Z represents the fastest-growing group, with their purchasing power growing 189% YoY last year. Ongoing restrictions on international travel through 2020 meant many Chinese consumers turned to cross-border channels, such as Tmall Global, to explore and experience products from overseas.
Join us on Wednesday 3 February at 10:00 GMT to learn about Tmall’s young, sophisticated and trend-obsessed consumers, and how you as a Europe-based seller, can access this fast-growing consumer group via our UK & EU-fulfillment channel.
WHO'S INVITED? UK & EU-based retailers, distributors and other suppliers of FMCG looking for new growth opportunities and interested to explore the China market.
DATE AND TIME: Wednesday 3 February, 10:00 GMT
AGENDA:
10.00 – 10.05 Welcome remarks
10.05 – 10.25 Understanding Tmall’s Millennial & Gen-Z consumers - Celine Xu, Europe Category Leader Mother-Baby, Tmall Global
10.25 – 10.40 Getting set-up with Tmall Overseas Fulfillment - Mim Figueiredo, Business Development Europe, Tmall Global
10.40 – 11.00 Q&A
REGISTRATION: