CHINA CONSUMER 2022 - China-Britain Business Council
Jun
28
to Jun 30

CHINA CONSUMER 2022 - China-Britain Business Council

10 years ago, China accounted for just 1% of online global retail sales; now that figure has risen to over 50%. The country is on track to become the biggest consumer market in the world by 2025. However, the gap in understanding the vast consumer opportunity and how to engage with this most dynamic market and its digitally savvy mobile consumers persists.

View Event →
Webinar: Understanding Tmall’s Millennial & Gen-Z consumers and how they shop, for UK/EU-based sellers
Feb
3
10:00 AM10:00

Webinar: Understanding Tmall’s Millennial & Gen-Z consumers and how they shop, for UK/EU-based sellers

Millennials represent more than 70% of Tmall’s luxury fashion and lifestyle market, while Gen Z represents the fastest-growing group, with their purchasing power growing 189% YoY last year. Ongoing restrictions on international travel through 2020 meant many Chinese consumers turned to cross-border channels, such as Tmall Global, to explore and experience products from overseas.

View Event →