Chief Representative for Bath & Wiltshire
'Yang Ding is the Founder of Bath based New Silk Route Digital which was formed to meet the needs between the UK businesses who want to market themselves effectively in China, and the demands from Chinese consumers who are looking for great products or services that UK businesses have to offer.
Yang studied Internet Computing at University of Bradford and his Masters in Software Engineering in 2005. In 2006 he started working for an international scientific online publisher, where he helped the company to grow to a multi-million business. In 2016, he started his own business New Silk Route Digital. He enjoys working with Chinese and UK organisations to build confidence, profile and business opportunities in the UK-China space.
Yang's focus within the Bureau is supporting UK & Chinese Companies with their business development on social media platforms, and expand the Bureau's geographic coverage to Bath and Wiltshire area.’