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Pete Read

Director of Market Insights

Pete Read

Pete Read is CEO of the market information company Global Growth Markets. He is a market researcher and business consultant specialising in China, Asia and other emerging markets, who has led hundreds of assignments for many of the world’s most successful companies.

Having advised many Western companies looking at opportunities in China since the early 1990s, as well as major Chinese corporations as they expand internationally, Pete has first-hand experience of both sides of the 'rise of China' phenomenon, and lived in Asia for 17 years before relocating to Bristol in 2013. He has helped British firms including BOC, The Financial Times, Kingfisher and Reed Elsevier define market entry strategies in China, and advised Chinese firms including China Mobile, Haier and China Resources on best practices in product development, manufacturing strategy and distribution. In 2001 he created the model used by China Mobile to set the very first usage-based mobile phone tariff in the country, which transformed the sector.

Pete holds an Honours degree from King's College London. He has been published and quoted in the South China Morning Post, Straits Times, Asia Inc. and Marketing magazine, and he has appeared as a guest on CNBC.