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Cultural News

Trailblazing Chinese influencers boost West businesses back home

17 Jul, 2019

Trailblazing Chinese influencers boost West businesses back home
Trailblazing Chinese influencers boost West businesses back home

Chinese Media influencer Claire Wang enjoyed a whistle stop tour of Bath, reporting back to her millions of social media followers back home in China on the city’s many attractions.  

Bristol and West of England Chief Executive Dianne Francombe said: “Businesses across the West are partnering a new generation of visitors who use their massive social media networks to promote their experiences and travel opportunities in the area.” 

Claire Wang is a major Chinese influencer with a staggering 1.9 million followers.

Her visit was facilitated by Yang Ding from New Silk Road Digital on behalf of Visit Bath. Yang also works with the Bristol and West of England China Bureau supporting UK and Chinese companies with their business development on social media platforms. 

The power of Chinese Social Media through WeChat and Weibo is on a different scale altogether from the UK, racking up millions of followers who admire the influencers concerned and have ambitions to visit the UK to enjoy similar experiences themselves. 

Claire’s initial post about the Jane Austen Centre has already attracted 212,000 views, 45 reposts, 71 comments and 249 likes!